Get to Know Benjamin Gifford
Benjamin Gifford is the Vice President of Top Games Inc., a respected figure in the gaming industry since 2009. Ben follows a “design, build, and break” philosophy, swiftly identifying and seizing emerging trends in both the gaming and technology sectors. His focus is on rapid iterations, refining products based on real-world feedback. Rather than spending excessive time seeking perfection, he believes that studios that take this approach often find themselves outpaced by more agile developers. The goal is to release a solid product or update as quickly as possible, gather feedback, and then refine and iterate. This strategy enables rapid pivots if something isn’t working, while aiming for a "moonshot" when things are on track.
Cross-genre Strategy
Our spirit of innovation is reflected in our cross-genre strategy, which not only broadens our audience but also enriches the gaming experience with unique and novel elements. This approach is akin to offering a variety of ice cream flavors, encouraging players to explore new ones they might enjoy. For instance, integrating puzzle mechanics into Evony’s core gameplay has significantly boosted retention rates among players who typically favor puzzle games and might not have otherwise considered downloading the game. This strategy has helped cultivate a more active and diverse player community.
Exploring Other Game Types
While Evony remains our flagship product, TGI is exploring other game types to diversify our portfolio and meet evolving market demands. Our goal is to create a balanced array of games catering to both hardcore and casual gamers across various genres. This strategic diversification helps us attract new user segments while keeping our existing base engaged with innovative content.
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Based on TGI's team management, verifiable game development experience, and profound insights into game design and UX, it is thought-provoking.
Discover Evony's Practical Strategies, Events Rundowns, and Founder David Guo's Deep Insights on Game Theory, Development, UX Design, and Team Management.
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